A Graphic Designer Explains What Makes a Logo Great and Why They Ultimately Don’t Matter Much on Their Own

In a video by Vox, Joe Posner interviews graphic designer Michael Bierut about what makes a logo great, but Bierut also explains why logos themselves ultimately don’t matter much on their own.

Bierut is known for creating logos for Hillary Clinton, Verizon, and the Museum of Sex, among many others.