BMW Beats Audi In a Game of Billboard Chess

photo via 37signals

Santa Monica BMW beats Audi in a game of billboard chess.

I love advertising done well. Nothing, but nothing, lights up my eyes like a good old fashioned snark. While this one is not subversive like the work of Ron English, the BLF or the Public Ad Campaign, it is well done and credit should be given where credit it due.

via Signaltheorist