Needing/Getting, OK Go & Chevy Sonic Super Bowl Ad

Here’s the full-length version of Needing/Getting, the new music video by OK Go that doubles as a Super Bowl ad for Chevy Sonic (we posted the teaser trailer last week). The ad is part of Chevy’s Let’s Do This challenge.

OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.

Written by Scott Beale

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