It Took Joel Bauer 25 Years To Design His Ultimate Business Card

by Scott Beale on April 8, 2009 · 53 comments

Infotainer Joel Bauer tells you about his business card that took him 25 years to design.

It doesn’t fit in a Roledex because it dosen’t belong in a Roledex. It’s the kind of thing that even if they don’t like you they won’t throw it out.

An interview where Joel talks about his awesome business card.

via Scott Simpson

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{ 53 comments… read them below or add one }

1 Eric April 8, 2009 at 7:35 pm

If I wanted to hire an annoying douchebag, I would definintely hire this guy.

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2 Jason Scott April 8, 2009 at 7:41 pm

It looks like crap.. and it IS CRAP.

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3 Jim April 8, 2009 at 7:55 pm

I find his ideas interesting and would like to subscribe to his newsletter.

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4 cyclosity April 8, 2009 at 7:55 pm

is this asshole for real?

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5 Justin Corwin April 8, 2009 at 7:57 pm

wat.

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6 steve garfield April 8, 2009 at 8:08 pm

How many followers does he have on twitter?

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7 Gary April 8, 2009 at 8:16 pm

The kind of guy who presents us with some “idea” that would save our company, and winds up talking the entire time about himself. After politely listening and thanking them for coming, we always have a good laugh after they leave.
I’ll bet he drives a hummer, because he believes he deserves it, and donates a pittance to the sierra club to ease his mind.

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8 Eve April 8, 2009 at 8:16 pm

Hilarious! He’s got a future in pop-up books.

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9 roro April 8, 2009 at 8:20 pm

hilarious

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10 Dasha April 8, 2009 at 8:22 pm

Well that was certainly abrasive… But I’m convinced. When I grow up, I want my business cards to be shaped like the Enterprise, complete with photon torpedoes.

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11 doranb April 8, 2009 at 8:31 pm

If Mr. “It’s not about being liked” handed me one of those, I’d look at it briefly, and then throw it in the trash. The guy clearly doesn’t have a clue about the real purpose of business cards. What a fool.

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12 Patrick Rafter April 8, 2009 at 8:38 pm

It is a cool card.
Proof to me that quality print will never die.
Can’t tell from the video who he is.
This YouTube video will hit more people in a day than anyone can hand out biz cards in a lifetime.

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13 scotty_G April 8, 2009 at 8:46 pm

he’s right, i’d totally tote that around to show what a dbag can do with 25 years.

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14 mike April 8, 2009 at 8:51 pm

I’ll give him 2 bucks an hour to work for me…as a pro douche

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15 scot April 8, 2009 at 8:54 pm

Reminds me of this classic scene in American Psycho: http://www.youtube.com/watch?v=qoIvd3zzu4Y

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16 Joe April 8, 2009 at 8:55 pm

It took him 25 years to design his business card? How long did it take him to become an enormous douchbag?

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17 Jonathan Grubb April 8, 2009 at 8:59 pm

Is that Chairman Mao leading the revolution on the pop-up? Either way, I’m totally getting business cards like that so I can stop focusing on providing value or being likable.

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18 Bonnie April 8, 2009 at 9:05 pm

Where was this guy when I needed help making warehouse rave parties in 1991?!

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19 Marissa April 8, 2009 at 9:34 pm

That looks more like a fancy little flyer or handout than a business card.

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20 Ms Smart April 8, 2009 at 9:39 pm

What a fucking dick. Love it! Good one.

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21 rod April 8, 2009 at 9:49 pm

That was like watching a mini episode of The Office!

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22 Mark Hutsell April 8, 2009 at 9:59 pm

American Psycho meets Glen Gary Glen Ross (hehheh):

(Christian Bale – A.P.)
http://www.youtube.com/watch?v=qoIvd3zzu4Y
(Alec Baldwin – G.G.G.R.)
http://www.youtube.com/watch?v=TROhlThs9qY

If this guy is clueless about “channeling” a (bad version) mash-up of these two ideas, a friend of his (if he has one) may want to give him a heads-up — this is not the way to go.

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23 Mike Kupietz April 8, 2009 at 10:09 pm

Holy cow, it’s Andy from The Office! But he’s real!

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24 YZA April 8, 2009 at 10:18 pm

LULZ!!!!

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25 Tracy April 9, 2009 at 12:16 am

supreme lulz. This guy is fantastic

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26 Down10 April 9, 2009 at 12:35 am

This guy is really effective… at being a DICKSLAP.

BTW, you ever notice how the movies on DVD that were total shit always come packaged in rainbow foil stamping and embossed lettering? Why do you suppose that is — Perfect marketing?

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27 Lavanna Martin April 9, 2009 at 7:34 am

One-quarter of his life developing an immediate “0-File”?

Call Dante, and ask him for a new level of Hell for this guy.

~Lavanna

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28 Phil Stripling April 9, 2009 at 9:03 am

That’s the Rev. Howland Owl, isn’t it. You didn’t fool me!

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29 Bruce Turner April 9, 2009 at 9:51 am

If that was an actor, he overdid the dbag bit by a couple of orders of magnitude.

If that was fa’reals, I feel sorry for the film crew and anyone else who has to interact with him.

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30 Dave B. April 9, 2009 at 9:59 am

Well, I’ll show him! I give everyone a crisp, new $10 bill with my picture glued over Mr. Hamilton’s. It doesn’t fit in a Rolodex because, it doesn’t belong in a Rolodex. It belong in your wallet with the rest of your money because I AM money!
I am now removing my douche nozzle…

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31 Mark Donahue April 9, 2009 at 10:00 am

I know many people like this guy. No amount of reality will puncture his balloon. Let him draw crowds. I won’t be in them, unless it’s to lynch him. Then… I will make my own card, because I get results.

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32 James Sime April 9, 2009 at 10:00 am

I love it that when The Card comes out magically Joan Jett’s “Love is Pain” kicks in. One of the best S&M songs ever!

This guy *is* a marketing genius!

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33 Doug April 9, 2009 at 10:01 am

That is brilliant. He is obviously a marketing genius that we can all learn from.

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34 CTP April 9, 2009 at 10:10 am

wow. he scares me. I laughed outloud though. :-)

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35 John Massaglia April 9, 2009 at 10:12 am

Wellington Ma’s business card was a rectangular slice of pink synthetic quartz, laser-engraved with his name, ‘The Ma-Mariano Agency,’ an address on Beverly Boulevard, and all kinds of numbers and e-mail addresses. It arrived by GlobEx in its own little gray suede envelope while Rydell was still in the hospital.

‘Looks like you could cut yourself on it,’ Rydell said.

‘You could, many no doubt have,’ said Karen Mendelsohn, ‘and if you put it in your wallet and sit down, it shatters.’

‘Then what’s the point of it?’

‘You’re supposed to take very good care of it. You won’t get another.’

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36 timmmii April 9, 2009 at 10:18 am

i was just going to make a comment about the Joan Jett song “Love Is Pain” too. It took me a second to figure out what it was but i knew i had heard it before. i don’t know what to think about this guy but the fact that we’re all reacting this way means that his ploy works, if it’s for real. if it didn’t work, we’d all be ignoring him.

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37 CTP April 9, 2009 at 10:21 am

Oh, and I found him online just now, he is for real (shudder) – http://www.infotainer.com/events/ – Joel Bauer, Bauer & Associates

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38 eric stachowski April 9, 2009 at 12:40 pm

This guy made me laugh… Talk about the ME generation. It just points to the reason we’re in devolution: anthroposolipcism; when man stands at the center of all universes and all else is to feed his whimsy… What does it take you to be motivated…

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39 Trick April 9, 2009 at 1:21 pm
40 Trick April 9, 2009 at 1:23 pm

this guy is the islamic extremist of marketing

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41 Aimee Greeblemonkey April 9, 2009 at 1:38 pm

It’s funny about the “not fitting in a rolodex” thing. I had a friend in college 20 years ago in my graphic design program who made his business card an odd shape for that exact reason. Trendsetter!

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42 Joe Jackson April 9, 2009 at 2:09 pm

I agree with everything he says. In order to stand out, I made my business card different from everyone else’s. What I did was to leave the front blank. And printed all the information on the back! Sheer super-genius, if you ask me.

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43 Printclick April 9, 2009 at 3:53 pm

Haha this guy is quite the character. Nice find!

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44 Guy April 9, 2009 at 3:54 pm

The fact that it does not fit in a rolodex: is it not defying the purpose of a business card? (I think someone said something similar above.) Innovation for innovation is pointless unless it is to go around a patent lolll.

There are baby pictures in the background somehow it doesn’t fit in the picture (either).

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45 Philip Smith April 9, 2009 at 6:08 pm

Why would anyone brag that it took him 25 years to develop THIS? In 25 years Silicon Valley produced Cisco, Ebay, Google, Yahoo, the rebirth of Apple, Adobe (OK, 27 years), Intuit, Nvidia, Business Objects …… and he did his business card. Yikes!

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46 Medium D April 10, 2009 at 5:17 am

Bullshit Guaranteed!

Vid 1: “This card IS expensive. It’s about $4 a card.”
Vid 2: “It’s not expensive by the way, as a matter of fact it’s hand cut. Anyone can do it in their home.”

Contradickhead.

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47 Kith April 12, 2009 at 8:00 am

Office… Submarine!

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48 GCC April 14, 2009 at 8:04 am

Four bucks! Fer a fraggin’ biz card? What a maroon. Just buy your client a beer, then hope this guy’s in the bar, if he is, go over, kick his ass, and I GUARANTEE you have a new sale. Buy my new book ‘Stomp Your Way To Riches’. HAR!

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49 Marcel April 26, 2009 at 10:06 am

Video #1? Yeah, it was directed & produced by this guy -> http://galahadproductions.blogspot.com/ < And even HE gives testimony to Joel’s success.

- Do your research: Google ‘Joel Bauer’
- Do you have a best selling book?
- Are you retired at age 45?
- Have you ever watched a freakin’ actor do his job properly??
- Fact: the man has made more money than everyone commenting on this board put together. Love him, hate him, fact is he doesn’t give a sh*t about your business card.

How many of you have a viral video about your business card? Sour grapes.

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50 Phil April 27, 2009 at 6:01 am

Apparently you spent a lot of time editing that film. Do you think you might be brainwashed?

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51 Alex June 5, 2009 at 9:54 am

Wow you people are jaded — of course he’s obnoxious, that’s his pitch. He would probably even agree that he’s brash, in your face, and even obnoxious.

If you’re talking garbage about him, then you don’t fucking get it.

You don’t get the fact that he’s absolutely right. This is a great idea — will I buy it from this guy? No. But he’s done a great job and I’ll take a lot of his hard work and emulate it in my marketing strategy.

:-)

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52 Patricia June 21, 2009 at 2:36 am

What you fail to grasp about Joel Bauer is that the video you are referring to shows Joel in character… This is not Joel Bauer the person….just shows how little you understand. I should know I have trained with him (and was joined by some of the best public speakers/platform closers). He is the most amazing and articulate speaker I know.

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53 danny July 9, 2009 at 5:59 pm

This guy is the biggest liar on the planet. He has been fired by more companies on tradeshow floors for his over the top crude humor and abbrasiveness. He ran out of clients for tradeshows and started this stupid motivation stuff and he has these idiots that believe him and all the so call money hes made. This is a man who lied to tv producers to get on a show called magicians homes. He borrowed a guys house which was a castle in calif and lied on television and said it was his and he placed each brick in place on the driveway. This guy is a huge liar says he has been on the tonight show 25 times look it up on the tonight show web site for guests and he hasent even been on once. Everything this guy says is a lie and i wouldnt give him a penny and for the idiot that says he is retired, then why is he out beating the bushes why because thats another lie. LIE LIE LIE THATS JOEL BAUER A LIAR AND A DAMN GOOD ONE AT THAT.

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