IKEA Beröra, A Conductive Sewing Kit For Making Gloves Work With Touchscreens

IKEA Berora, Conductive Sewing Kit

To promote the winter launch of the new IKEA Norway iPad store catalog, Norwegian ad agency SMFB created IKEA Beröra: a conductive sewing kit for making gloves and mittens work with touchscreen devices. Twelve thousand kits were made for the promotion—they sold out in two weeks.

via psfk

photo by Børre Bratvold

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