Ad in TSA Airport Security Tray Ad in TSA Security Tray

photo by Scott Beale

In April I came across this creative advertising by in the form of an ad in a TSA airport security bin at LAX. The ad is generating a wide range of reactions.

UPDATE: CEO Tony Hsieh contacted me with the following comment about the airport security ads:

We are funding a program that helps travelers get through airport security 16% faster, making the TSA workers’ jobs more ergonomic, and saving taxpayers and airports money.

Here’s a PDF of the Zappos Airport Bin Advertisement Program FAQ.