photo by Scott Beale
In April I came across this creative advertising by Zappos.com in the form of an ad in a TSA airport security bin at LAX. The ad is generating a wide range of reactions.
UPDATE: Zappos.com CEO Tony Hsieh contacted me with the following comment about the airport security ads:
We are funding a program that helps travelers get through airport security 16% faster, making the TSA workers’ jobs more ergonomic, and saving taxpayers and airports money.
Here’s a PDF of the Zappos Airport Bin Advertisement Program FAQ.