Buenos Aires artist Raul Lemesoff built the Arma de Instruccion Masiva (Weapon of Mass Instruction), a tank-library hybrid mobile sculpture that is used to distribute books throughout Buenos Aires and the rest of Argentina. The project is run solely as a method to distribute books freely; the artist asks only that the recipients promise to read the books they receive.
The ADIM is… a unique piece of art, protest, encouragement, an image from another dimension in this set. It conveys a specific message that transcends the boundaries of art and traditional art, the site of action outside museums, cultural centers or libraries.
Beverage company 7 Up produced a short film featuring Lemesoff as he and his giant, book-covered vehicle give books to kids and adults alike in his own style of euphoric enthusiasm.