Video Compilation of Watch Ads Shows That Most Watches Are Almost Always Set to 10:10

This video compilation of watch advertisements illustrates a curious phenomena in watch advertising—analog watches are almost always set to 10:10. As this 2008 New York Times article explains, the unofficial 10:10 rule exists for two reasons: At 10:10, the hands of the watch usually frame the brand name and logo (typically near the top of the face.) And secondly, the upward V formed by the hands makes the watch look like it is smiling. The video was created by Numberphile.

via Coudal

E.D.W. Lynch
E.D.W. Lynch

Writer and humor generalist on the Internet and on Facebook.