Video Compilation of Watch Ads Shows That Most Watches Are Almost Always Set to 10:10

This video compilation of watch advertisements illustrates a curious phenomena in watch advertising—analog watches are almost always set to 10:10. As this 2008 New York Times article explains, the unofficial 10:10 rule exists for two reasons: At 10:10, the hands of the watch usually frame the brand name and logo (typically near the top of the face.) And secondly, the upward V formed by the hands makes the watch look like it is smiling. The video was created by Numberphile.

via Coudal