Yesterday UCLA Health System in Los Angeles used Twitter, Vine, and Instagram to live broadcast a brain pacemaker implantation surgery. During the six-hour procedure, regular updates were posted to Twitter, along with short Vine videos and Instagram photos. The patient, a Los Angeles actor and musician, was awakened during the surgery and asked to play guitar in order to help fine tune the placement of the implant. UCLA Health broadcast the surgery to raise awareness and reduces fears about the procedure, which is used to treat Parkinson’s disease and essential tremor.
— UCLA Health(@UCLAHealth) May 23, 2013