The New Logo for Audio Company Sonos Features an Optical Illusion That Looks Like a Pulsating Speaker


Wireless speaker system manufacturer Sonos has unveiled a new logo featuring an optical illusion that makes it appear as if it’s pulsating with sound like a vibrating speaker while scrolling past it in a web browser. The newly “remixed” logo will also be appearing in more minimalist, not pulsing forms.

And since this is about sound, it’s appropriate. At times it gets a little scattered in rave-like directions but I like how they exploit the palindrome structure of the name to create patterns and a continuous strips of SONOSONOSONOS.

image via Brand New

via Brand New

Brian Heater
Brian Heater