The Microfame Game, A Guide To Internet Celebrity

The Microfame Game

Rex Sorgatz recently wrote a great article for New York Magazine featuring an eight step guide for aspiring internet celebrities: “The Microfame Game”

It’s easy to be cynical about this new class of celebrity. The lines between empowerment and self-promotion, between sharing and oversharing, between community and cliques, can be blurry. You can judge for yourself whether the following microcelebs represent naked ambition, talent justly discovered, or genius marketing. The point is that renown is no longer the exclusive province of a select few. Nano-celebrity is there for the taking, if you really want it.

Scott Beale
Scott Beale

Scott Beale founded Laughing Squid in 1995 in San Francisco and is currently based in New York City. When not running the blog, Scott can be found posting on Bluesky and sharing photos on Instagram.