The Coca-Cola Company brought on design studio Psyop to create the animation for The Great Happyfication, “a rollicking six-minute anthem that distills the secrets of happiness into five toe-tapping lessons”. It is the soda giant’s latest installment in the Happiness Factory series. Advertising agency Wieden+Kennedy Amsterdam and music company Human were also behind this advertising effort.
Coke doesn’t want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it.
Meet Gordon – our love struck kissy puppy.
via Ads of the World
image via Coca-Cola