European sex toy, lingerie and clothing retailer Beate Uhse hired Munich-based ad agency Interone to create a unique invitation so their business clients would attend Salon International de la Lingerie in Paris. Since the invitees would be traveling on long journeys by plane or train, they created the Face Bra, a sexy but useful sleeping mask. It’s based on Beate Uhse lingerie’s top-selling product, the lace bra. Due to its popularity, the company is considering adding it to its product line.
via Ads of the World
images via Ads of the World