The Business Side of Burning Man Featured in Business 2.0

Business 2.0

The current issue of Business 2.0 (July 2007) features an article by Chris Taylor about Burning Man as a business enterprise: “Burning Man Grows Up”

America’s biggest counterculture jamboree is also a $10 million business. Now it’s trying to leverage its brand — and save the planet by — by (gasp!) inviting corporate participants.

The article, which features a great photo of Larry Harvey and Marian Goodell with Burning Man in a business suit looming large in the background, talks about how for the first time in its history, Burning Man will allow “green friendly” companies to exhibit their products (in general, Burning Man does not allow any kind of commercial influence or commerce). I think this might shake up the beehive a bit.

Chicken John

The article also includes a photo of my old buddy Chicken John and his “Cafe Racer” Wood Gas Pickup Truck.

Thanks to M2 for the tip!