Japanese ad agency I&S BBDO Tokyo developed Design NORI, intricately patterned laser-cut sushi nori seaweed sheets, for their client Umino Seaweed Store. The store’s owner Umino Hiroyuki wanted to rebuild his business after the wake of the March 2011 tsunami and hired I&S BBDO Tokyo to help. Each of the five nori designs are cut in a traditional Japanese pattern: Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), and Kumikkou (Tortoise Shell). Design NORI is currently featured through May 27, 2012 at KATAGAMI Style, a 19th century Japanese stencil art exhibition at Mitsubishi Ichigokan Museum in Tokyo, Japan. RocketNews24 recently interviewed Umino Hiroyuki who was surprised by Design NORI’s worldwide success and is hoping to lower production costs so that it can be made on a larger scale.
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