Stride Gum Ad Campaign Mimics Apple’s Style of Advertising

Stride Mintacular Ad

To promote the launch of their new Mintacular flavor, Stride Gum has unveiled an ad campaign that parodies the distinctive advertising of Apple. A glossy launch video trumpets the new flavor as “A gum that redefines the limits of possibility. Again.” And print ads ape the layout and Myriad typeface of Apple’s ads. The parody ad campaign is by Weiden + Kennedy London. As a comparison, scroll down to see examples of Apple’s video and print advertising.

Apple MacBook Pro Ad

via The New York Times

E.D.W. Lynch
E.D.W. Lynch

Writer and humor generalist on the Internet and on Facebook.