PSA for Obsessive-Compulsive Disorder Makes Viewer Perform Repeated Behavior

To raise awareness about Obsessive-Compulsive Disorder, ad agency McCann Digital Israel produced a one second YouTube ad that the viewer must repeatedly play in order to read, in a clever simulation of the repeated behaviors that are a symptom of the disease. The ad was produced for the International OCD Foundation. McCann has released a case study video about the campaign:

via Adweek