Physicist Builds a Machine to Separate Oreo Cookies

Portland-based physicist, artist, and Wieden + Kennedy copywriter David Neevel built a swell machine that separates Oreo cookies with an automated hatchet and other clever ways. The machine was built as part of the Nabisco’s “Cookie vs. Creme” campaign and more separator machines will be introduced in the coming weeks. You can learn all about David’s machine in the campaign’s fun documentary-style video (and discover all the sacrifices he suffered through to build it).

It’s a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.

submitted via Laughing Squid Tips