Toronto-based photographer Justin Poulsen specializes in building physical props for his photography work, rather than relying on digital trickery. To emphasize his hands-on approach, Poulsen distributed his portfolio to potential clients on USB thumb drives–that is to say, USB flash drives tucked inside Poulsen’s highly convincing severed thumb props. The clever promotional campaign was conceived by Canadian creative agency Rethink.
photos by Justin Poulsen
submitted via Laughing Squid Tips