PBS Idea Channel (see previously) host Mike Rugnetta recently explored whether hot sauce labels communicate America attitudes about food. Specifically, Rugnetta questions the use of cartoon critters and other typical labels.
Peppers are the essence of hot sauce, and hot sauce is the essence of spicy. You might be a hot sauce lover, but how much thought have you given their labels? If you’ve ever taken a second to examine them, you might notice some patterns and similarities amongst them. What does this say about Americans’ attitude towards hot sauces, or even food in general?