New York City Using Skeleton Sign To Scare Drivers Into Slowing Down


New York City is using a new digital sign featuring a pedestrian turning into a skeleton when drivers exceed the 30 mph speed limit in an attempt to scare them into slowing down. It’s part of their new “That’s Why It’s 30” safety campaign.

UPDATE: It turns out that our friends at Barbarian Group were behind this.

via Gothamist

Scott Beale
Scott Beale

Scott Beale is the founder of Laughing Squid and is based in New York City. When not running the blog, Scott can be found posting on Threads and sharing photos on Instagram.