Instead of creating one logo for the MIT Media Lab, design firm TheGreenEyl created a system that allows for thousands of unique but clearly related logos–enough that all faculty, staff, and students may have their own.
The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces.
images via TheGreenEyl