Lytro is a Mountain View start-up that is developing the word’s first consumer light field camera. A light field camera captures additional information about the light in a scene, producing a photograph with remarkable characteristics–the image can be viewed in 3D, the focus can be adjusted after the photo is taken, and the viewer’s perspective can even be changed. The Lytro site has a gallery of interactive photos demonstrating the focus adjustment capability.
This year, Lytro will debut the first light field camera for everyone. OK – you’re not everyone. You are a beautiful, unique snowflake. And you deserve an amazing camera that lets you capture life’s singular moments, like baby’s first steps not second, with maximum magic and minimum hassle. No more fighting with dials and settings and modes. No more flat, boring, static photographs. With a Lytro, you unleash the light.