Kogi Korean BBQ Taco Truck Uses Twitter To Go Viral In Los Angeles

LA Times has a great profile on Kogi a mobile restaurant featuring a Korean BBQ taco truck that travels around Los Angeles announcing their location via Twitter. The truck has become a huge sensation, generating long lines where ever it shows up. NPR recently did a story on the Kogi trucks as well.

The truck and its staff of merry makers have become a sort of roving party, bringing people to neighborhoods they might not normally go to, and allowing for interactions with strangers they might not otherwise talk to. A constant Twitter feed connects truck-followers and updates them about whether Kogi is going to be late to its next stop. Occasionally, a negative Nelly will rain on this love parade by asking the Kogi truck to park elsewhere; when this happens, legions of Kogi-lytes rally to find a desirable new location.

Kogi BBQ

photo by Vincent Diamante

Scott Beale
Scott Beale

Scott Beale is the founder of Laughing Squid and is based in New York City. When not running the blog, Scott can be found posting on Threads and sharing photos on Instagram.