Similar to their funny “Ship My Pants” and “Big Gas Savings” ad campaigns, Kmart has released a wild new “Show Your Joe” Christmas ad to promote their line of Joe Boxer apparel.
The video starts out with a group of well-dressed hunky hunks standing in a row ringing handbells. After a large table is moved out of the way, we see that the guys aren’t wearing pants, only boxers. Then the group begins playing the song “Jingle Bells” by swaying their man bells left and right.