Japanese ‘Liberation Wrapper’ for Hamburgers Politely Covers Eaters’ Mouths

Liberation Wrapper

Japanese hamburger joint Freshness Burger realized that women weren’t ordering its largest burger because in Japan its seen as rude and unattractive for women to open their mouth wide without covering it. To solve this problem, Dentsu, Inc. designed the “Liberation Wrapper,” a hamburger wrapper that covers the lower half of peoples’ faces with an image of a dainty, closed mouth.