‘Ideas Are Scary’, A General Electric Ad About Innovation Featuring a Furry Monster

“Ideas are Scary” is a new ad by General Electric about the importance and difficulty of innovation that features a furry creature attempting to fit in with its surroundings.

Ideas are scary, messy, and fragile, but under the proper care, they become something beautiful. GE is a place where ideas are nurtured and brought to life through innovations that make the world better.