Huggies TweetPee Device Tweets Parents When Their Baby Has Peed Their Diaper

TweetPee’s promotional video, in Portuguese

For Huggies brand diapers in Brazil, Ogilvy Brasil has developed TweetPee, a sensor that looks like a (little blue Twitter) bird that alerts parents with a tweet or text message when their baby has peed (the device measures moisture).

TweetPee

Tweetpee

images and video via Huggies Brasil

via Brainstorm9, Adverblog, Adweek

Rusty Blazenhoff
Rusty Blazenhoff

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