Car manufacturer Honda has released a series of odd music videos featuring toys like Skeletor and Gumby. The music videos–called “Honda Toy Tunes”–follow in the same vein as a series of recent commercials by the company for the “Happy Honda Days” sales event which also feature toys. Depending on which of the tunes receive the most views by December 21, 2014, Honda will donate $50,000 to a corresponding charity. “Jingle Bros” goes toward the Little League Urban Initiative, “Whatever Comes To Mind” goes toward the Pediatric Brain Tumor Foundation, and “Fa La La La Love” goes toward the Children’s Hospital of Orange County.
Additionally, Honda had Skeletor take over their Twitter account on December 1, 2014 to spread the word.
Twittersphere: It is I, Skeletor! Now that I have control of Honda’s account, no one is safe! Muaha! #Skeletakeover pic.twitter.com/7DCH2aw9lh
— Honda (@Honda) December 1, 2014