HITS is the directorial debut film by comedian David Cross. The movie is a dark comedy about the nature of fame in the age of social media. To distribute the film, Cross has launched a Kickstarter campaign to raise enough money to release the movie in more cities and digital outlets than would have been possible for a pay-what-you-want price.
As a reward at the $7,500 level, Cross will agree to be a godparent to as many as two backers.
We want you to decide how much tickets cost and you pay artists directly, not distributors or studios. This is an experiment, a first of its kind to see if we can make it more sustainable for both fans, and filmmakers. In order to do this in theaters as widely as possible we need your help to raise $100K. We are distributing ourselves and there are costs associated with making all of this happen. In addition to theater rental fees, we need to cover our marketing and publicity efforts. We ideally want to be in 50 markets, but the more money we raise the more theaters we can be in, so if we go over $100k, we’ll just expand our plans, which would be great!
images via HITS