HBO is doing a very unique promotion in New York City for the second season of their Prohibition era series Boardwalk Empire which premiers on September 25th. They are running a vintage 1920s subway train on the 2/3 line on Saturdays and Sundays from 12-6pm during the month of September, making stops at 42nd Street/Times Square, 72nd Street and 96th Street. This is one of the orginal trains that used to run on the Interborough Rapid Transit (IRT).
As luck might have it, we just happened across this train on Saturday while waiting to go uptown at the Times Square station, so I shot a few photos and a video of our nostalgic ride. This has to be one of the most amazing, real-life advertising promos I’ve ever seen.
photos & video by Scott Beale