Gralbum, An iPad App That Turns Records Into a Multimedia Experience

Gralbum is an iPad app that lets musicians add interactive storytelling elements to their records, launched by former Lou Reed collaborator, Sarth Calhoun. The project’s name is a conflation of the words “graphic novel” and “album,” with the app bringing multimedia elements like video, images animation and comics to the the musical experience.

A combination of animated graphic novel, art book, and music album, Gralbums enable musicians to meld their music with artwork and deliver an interactive experience on touch devices. They are a new creative medium for collaboration, multimedia art and immersive storytelling.

There are already some examples of the technology up on the Gralbum website. You can also follow the collective on Facebook and Twitter.