Fitcoin is an app created by Jamie Roberts, Adam Leibsohn, and Daniel Finkler that encourages people to compete in fitness challenges with their friends to win money. After setting up Fitcoin with a Jawbone fitness band, users can create or join a fitness challenge and put some money in the pot. Everyone competes to win the prize, which goes to the competitor who exercises the most. Prospective users can sign up at the Fitcoin website.
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