Dos Equis is retiring The Most Interesting Man in the World, an advertising campaign for the famed beer brand, by sending the bearded gentleman to Mars. They have plans to bring in a new face to play the part of The Most Interesting Man in the World in 2016. Andrew Katz, the vice president of marketing at Dos Equis, recently said to USA Today that “We’re viewing this as an opportunity to bring new users along with us. To bring younger drinkers into the franchise who can better relate to a different Most Interesting Man in the World.”
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