To promote the automatic time zone adjustment of their Satellite Wave watch, Citizen Watch Company had photographer Simon Roberts photograph the sunset in every time zone over the course of an 8-hour flight. The project, entitled “Chasing Horizons,” required the aircraft to fly against the earth’s rotation at the 80° latitude line (which at that latitude is moving at 180 MPH). At precisely 6:30 PM in each time zone, Roberts photographed the sunset. The project was conceived by Wieden + Kennedy and the project’s video was directed by Tristan Patterson.
image via Citizen Watch Company