Cat Litter Retailer Uses Direct Mail Campaign Featuring Catnip-Scented Mailers That Make Cats Go Crazy

To draw attention to their direct mail campaign for Bulk Cat Litter Warehouse in Toronto, Canadian ad agency Rethink came up with a clever solution—they printed the mailers on catnip-scented paper. As you can see in this video, cats who discovered the mailers found them irresistible.

via Adweek