British Airways Billboard Interacts With Planes as They Fly Overhead

A new British Airways advertising campaign uses billboards that interact with planes as they fly overhead. According to The Drum, the billboards use “custom-built surveillance technology” to track when British Airways planes fly over, which triggers an ad of a child pointing up at the plane next to information about the flight number and route. The “Magic of Flying” ad campaign was created by Ogilvy 12th Floor.

via The Drum, PSFK