Sofia Blomberg of Swedish company Vernissage has designed boxed wine packaging geared to women that looks like fashion handbags, calling it a ‘Bag-in-Bag wine’. The wine itself is produced by Takis Soldatos’ venture, Nordic Sea Winery, and is available in white, red and rosé. NPR has the full story.
The thought behind Vernissage is a playful approach the curious and modern wine consumer. At the same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.
images via Vernissage