In “Bikes Make Life Better” from People For Bikes, video projections are used to create the illusion that bicyclists leave a trail of animated happiness in their wake. The video is part of a campaign to get one million people to sign a pledge of support for bicycling. The video was produced by the Colle+McVoy ad agency.
We all know that when people ride bikes, life is better. In this short video, we bring this idea to life as riders trigger projectors throughout a city, transforming an urban environment into a vibrant, colorful world. A world made better, by bikes.