Art aficionados at a Dutch art museum thoughtfully critique a work of art by “IKE Andrews”–in actuality, an IKEA print–in a humorous video. The various museum visitors estimate the value of the work to be between 1,000 and 2,500,000 euros. The actual print, entitled Message in a Bottle, is by Christian Rebecchi and Pablo Togni of NEVERCREW, and will likely be somewhat less than 2.5 million euros when it goes on sale at IKEA. The video was shot by LifeHunters, an ad agency specializing in viral videos, at Museum Arnhem in the Netherlands.
photo via IKEA