Amazon has announced Amazon Go, physical brick and mortar stores that make use of what the company calls “Just Walk Out” technology to allow users to simply walk into a store, select their items for purchase, and walk out of the store with them without having to wait in line to checkout.
The system makes use of a new app that customers scan on the way into a store. As customers shop and pick up items they are added to their virtual cart, and when customers leave the store the items are charged to their Amazon account.
Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)