At the recent IDEO-hosted craft festival, Wunderfaire, I met Dustin Page, the founder of Platinum Dirt, an Oakland-based company that makes fashion accessories and jackets out of reclaimed leather automobile upholstery. At Wunderfaire, he had on display one of his VIN Jackets, a motorcycle-style jacket made out of (in this case, Cadillac) upholstery and parts. It not only used the leather from old Cadillac seats, it also incorporated its hood ornament (as a zipper pull), its embroidered wreath (as a sort of perfectly-placed crest), its metal logo and its metal VIN tag (as an adornment). The VIN Jacket is a special order and can be made with leather from Cadillac, Mercedes-Benz, Lincoln, BMW, or Volvo vehicles. All of the Platinum Dirt products are available to order online.
photos by Rusty Blazenhoff