‘Chain Reaction’, An Eye-Catching Ad for Pepsi Max Featuring Thousands of Ping Pong Balls and Mouse Traps

“Chain Reaction” is a promotional video for Pepsi Max soda directed by London-based filmmakers HarrimanSteel that features a Rube Goldberg-esque set of events centering around thousands of ping pong balls gingerly placed on top of thousands of mouse traps. The studio has also created a behind-the-scenes video detailing how the ad was shot.