A 5 Year-Old Describes What She Sees Looking at Various Brand LogosScott BealeJanuary 30, 2012 Graphic and identity designer Adam Ladd asked his 5 year-old daughter to describe what she sees when she looks at various brand logos, giving a fresh perspective on corporate identity. via Brand New Related Posts Scott Beale Scott Beale founded Laughing Squid in 1995 in San Francisco and is currently based in New York City. He can be found posting on Threads and sharing photos on Instagram.