2ndLives Bottle Caps by Coca-Cola Transform Used Bottles into Useful Objects

To promote reuse of its plastic bottles, Coca-Cola has launched 2ndLives, a line of 16 specialized bottle caps that transform used bottles into a variety of useful objects, like a sprayer, marker, or pencil sharpener. The bottle caps are being distributed for free in Vietnam and will soon be available in Indonesia and Thailand as well. It’s all part of an ad campaign orchestrated by Ogilvy & Mather China.

2ndLives by Coca-Cola

image via Ogilvy & Mather China

via Advertising Age