The Other Mother Sent Us A Coraline Button Box

by Scott Beale on December 22, 2008 · 7 comments

Coraline Button Box

Coraline Button Box Note

Coraline Button Box

Recently we received a curious package at our PO Box from “The Other Mother”. Inside was a note and a handmade button box. The gift is a promotion for “Coraline”, a new animated film based on the 2002 horror novella by Neil Gaiman, directed by Henry Selick through the animation studio LAIKA and staring Dakota Fanning.

Last month 50 even more elaborate Coraline button boxes were sent to bloggers.

Here’s the trailer for Coraline, which is scheduled for release on February 6th, 2009.

Coraline

See Previously: Neil Gaiman’s Coraline, New Animated Film by Henry Selick & Laika

photos by Scott Beale

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Neil Gaiman’s Coraline, New Animated Film by Henry Selick & Laika

Althea Crome On Knitting Miniature Sweaters & Gloves For Coraline

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filed under Animation, Film

{ 7 comments… read them below or add one }

1 Doctor Popular December 22, 2008 at 8:48 pm

I thought the book was a little bland, but I’ve been so stoked about the movie since the studio leaked their first trailer. It looks like a perfect fit. That schwag looks pretty keen too.

Reply

2 Monica December 30, 2008 at 1:26 pm

ohhh! I want a button box! The website is so much fun! Luckily my boss is out of the office so I get to play around with it! Wheeee! Soo much fun!

Reply

3 Mike Kupietz December 30, 2008 at 2:26 pm

Hunh. They send you a gift, and you dutifully mention their film in your blog. And this isn’t payola how?

Scott, you know I love you, but is playing along with marketers really blogworthy?

Reply

4 Scott Beale December 30, 2008 at 2:32 pm

Well if I posted it, then I thought it was blogworthy? Isn’t that kind of obvious?

Why are you suddenly wearing the troll hat today on the LS comments?

Reply

5 John January 5, 2009 at 6:16 pm

Wow. That letter sounds like it was written by zombie Scientologists.

Reply

6 John January 5, 2009 at 6:17 pm

…with button eyes.

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7 Lily June 22, 2009 at 2:22 pm

Coraline IS AWESOME CANT WAIT TILL IT COMES OUT ON DVD

Reply

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