Recently we received a curious package at our PO Box from “The Other Mother”. Inside was a note and a handmade button box. The gift is a promotion for “Coraline”, a new animated film based on the 2002 horror novella by Neil Gaiman, directed by Henry Selick through the animation studio LAIKA and staring Dakota Fanning.
Last month 50 even more elaborate Coraline button boxes were sent to bloggers.
Here’s the trailer for Coraline, which is scheduled for release on February 6th, 2009.
See Previously: Neil Gaiman’s Coraline, New Animated Film by Henry Selick & Laika
photos by Scott Beale
{ 7 comments… read them below or add one }
I thought the book was a little bland, but I’ve been so stoked about the movie since the studio leaked their first trailer. It looks like a perfect fit. That schwag looks pretty keen too.
ohhh! I want a button box! The website is so much fun! Luckily my boss is out of the office so I get to play around with it! Wheeee! Soo much fun!
Hunh. They send you a gift, and you dutifully mention their film in your blog. And this isn’t payola how?
Scott, you know I love you, but is playing along with marketers really blogworthy?
Well if I posted it, then I thought it was blogworthy? Isn’t that kind of obvious?
Why are you suddenly wearing the troll hat today on the LS comments?
Wow. That letter sounds like it was written by zombie Scientologists.
…with button eyes.
Coraline IS AWESOME CANT WAIT TILL IT COMES OUT ON DVD
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