The Fun Theory: Volkswagen Turns Stairs Into Giant Piano & Creates World’s Deepest Trash Can

by Scott Beale on October 14, 2009 · 1 comment

In order to prove The Fun Theory, Volkswagen wanted to see if they could get people to use the stairs instead an escalator at the Odenplan subway station in Stockholm, Sweden, by turning the stairs into a giant piano. 66% more commuters than normal ended up choosing the stairs over the escalator.

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.

As part of this series, Volkswagen also created The World’s Deepest Trash Can.

via TreeHugger


filed under Advertising, Fun, Pranks

Here are a few other possibly related posts you might enjoy:

- Google & Volkswagen Ads Showing Building of Giant of Websites

- A New Theory of The Internet

- Nemo 33: The World’s Deepest Pool

- Let It Shine, Honda Insight Ad Turns Headlights Into Giant LED Display

- Frankenstein Theory and Robotics

Written by Scott Beale

There are 5501 blog posts on Laughing Squid by Scott Beale.

You can subscribe via RSS, Email, Twitter & Facebook.

 

Comment System Registration

To comment on a blog post, login to IntenseDebate, the commenting system we use for this blog. If you are new user, please sign-up for an account.

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

{ 1 comment… read it below or add one }

Willo October 14, 2009 at 3:08 pm

this is awesome!
fun is always better. :)

Previous post:

Next post: