Brazilian gym chain, Companhia Athletica, is known for their high budget and visually engaging advertising campaigns and their 2010 Troque Sua Rotina (“Switch your routine for ours”) mosaic poster campaign is no exception. Ad agency DDB Brasil took four months to put this poster series together for the gym using parts from computers, televisions and other pieces of technology and shaping them into people exercising. For example, a female boxer is made from all kinds of wires, a computer mouse, a stripped-down motherboard and a bunch of other tech parts.
Their message is loud and clear:
Why not spend time on your body instead of your computer?
High-resolution detailed downloads are available of each poster.
images via Switch Your Routine
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