The Pretzelnator is the first of five burgers to be created from the crowd-sourced Mein Burger campaign started by Berlin agency Razorfish Germany for McDonald’s Germany. In this campaign, McDonald’s Germany encouraged their customers to create a custom burger and then have their creation voted on at their website. The winning Pretzelnator burger is now being served in McDonald’s locations in Germany for a limited time. It is topped with ham, American and Italian cheese and has a pretzel-like bun. In this video, Razorfish explains the campaign in detail.

via The Daily Meal

image via PRNewsFoto/McDonald’s Germany