Way back when I used to drink a lot of Mountain Dew, too much in fact, while playing D&D, video games or messing around with computers. Over the years Mountain Dew, which was originally promoted as “zero proof moonshine” complete with hillbilly mascot, figured out that gamers and geeks were a big part of the demographic for their super caffeinated, sugary soda and they eventually started to market it that way. In 2001 they released Code Red, one of earlier new flavors targeted at this audience, which ended up having a computer virus named in its honor.
Recently I came across Mountain Dew Game Fuel, a limited edition (12 weeks only), citrus-cherry flavored variant with 120 milligrams of caffeine that is a promotion for the upcoming release of Halo 3.
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